Melbourne · Development & Capital
Building enduring value in Melbourne’s established suburbs
BBG Group is a Melbourne property developer and capital manager. For close to three decades we have acquired land, shaped designs, secured approvals and delivered premium residential projects — and structured the capital that funds them.
28+
Years of Australian development experience
10
Delivered and current developments
210
Largest project value, AUD millions
8
Suburbs across Melbourne and coastal Victoria
Who we are
A disciplined developer, not a volume builder
We take on a small number of projects and give each one the attention it deserves. Sites are chosen in Melbourne’s established residential suburbs, where demand is proven and value holds through the cycle. Every project is run end to end by the same team — acquisition, design, planning, construction and settlement.
What we do
Three capabilities, one accountable team
Development
Site acquisition, feasibility, design management and planning approval. We know which sites will perform and what the local market will pay for.
Capital
BBG Property Fund structures and manages the capital behind our projects, giving investors defined exposure to Australian residential development.
Delivery
Construction management, quality control and settlement. Our reputation rests on what is built, not on what was drawn.
Selected projects
Delivered across Melbourne
From single premium residences in Brighton East to an eleven-storey mixed-use development in Ivanhoe.
Bellelle, Ivanhoe
Ivanhoe
An eleven-storey mixed-use development on a landmark Bell Street site in the heart of the Heidelberg precinct.
84–88 Castle Street, Eaglemont
Eaglemont
A townhouse complex minutes from Heidelberg station, the Austin and Mercy hospital precinct and Burgundy Street.
67–71 Barkly Street, Mordialloc
Mordialloc
A modern residence a short walk from Mordialloc’s Main Street precinct, the station and the foreshore.
Our difference
Why owners and investors work with us
Premium residential, by design
Our projects are positioned as premium residential development in Melbourne. We do not chase volume; we choose sites where quality is rewarded.
Melbourne’s established suburbs
We concentrate on the city’s long-established, affluent residential areas — locations with proven demand and depth in resale.
Few projects, done properly
Our development philosophy is fast capital return, controlled risk, and a small number of high-quality projects rather than many ordinary ones.
Comfortable, safe, efficient
Planning weighs comfort, contemporary design, safety and energy performance together — buildings that are efficient to run and easy to live in.
Leadership
“Take the right attitude, move quickly, and carry the responsibility that comes with your name. That is how you win — and how you keep winning.”
Steven Hong
Founder & Managing Director
Steven came to Australia to study in the late 1980s, settling first in Sydney and then in Melbourne, where he started his first business in the early 1990s. In 2001 he was named Outstanding Entrepreneur of the Year for his commercial results and his…
Positions held
- President, Australia China Real Estate Committee
- President, Melbourne Entrepreneurs Council
- Former Board Member, Real Estate Institute of Victoria (REIV)
- Former Executive President, Australia China Business Council
Latest
News and market insight
Bellelle, Ivanhoe: structure tops out on Bell Street
The eleven-storey Bell Street development has reached its full structural height, with facade works now following floor by floor.
What buyers in Melbourne’s established suburbs actually pay for
Land, light and a plan that works on a Tuesday morning — the three things that hold value long after the marketing campaign has ended.
How we assess a residential development site
Before a contract is signed, a site has to survive four questions. Most do not.
Partners and affiliations
Working alongside established institutions
We work alongside professional advisers, industry bodies and construction partners who hold the same standard we do.
Australia China Property Developer Council
Industry body
An industry council connecting Australian and Chinese property development, where our founder holds a leadership role.
PwC
Professional advisory
Professional advisory support across audit, tax and transaction structuring.
Melbourne Entrepreneurs Council
Business council
A Melbourne business council of founders and operators, presided over by our founder.
JTX Construction & Development
Construction partner
Construction and development delivery partner on selected residential projects.
Let’s discuss your project or investment
Whether you are considering a site, a partnership or an investment in Australian residential property, our team is ready to talk.